Start with LinkedIn Ads:
1. Login in
LinkedIn ads account
2. Choose
goals(Make LinkedIn connections and increase target leads)
3. Select Account
Name and currency
4. Need to mention
Campaign Name and Language
How Will you create your LinkedIn ad:
1. By choosing
Page on LinkedIn or by entering website name.
2. Make Title and
Description for your ad.
3. Choose one
Photograph for your ad
Add these
information in your ad and you can also check preview of ads. You can also
select ad in square shape, tall, Horizontal and Long. By saving this option,
you will continue to next. If you want to edit your ad, you have an option to
edit your ad and here you will get another option to create another ad. By
choosing next option, you will move to other page.
4. Choose target
Audience, which is main in LinkedIn ads.
5. Select
Location, you can add state, city, town, country here.
6. Select Specific
industry, company size, members, job title and job function and many other.
You can select all
the options or one or two options, depends on you. How will you and how many
options you will select.
How Will you
target right audience
1. keep your
target audience between 60000 and 600000 members.
2. For sponsored
content, have an audience above 300000+ members
3. select no more
than 20 targeting criteria to zero on your audience members.
How much will you spend on your ad?
1. Select Bid type
2. Bid (minimum
bid is 100 and LinkedIn also give suggested bid)
3. What is your
daily budget, Select daily budget?
4. Start date and
end date of ad (how many days will you run this ad)
5. By Selecting
next option you will move to payment page.
If you will have
any coupon code, you can also apply for the same. After selecting payment page,
your process will take 15-20 min and your ad will be ready.
You control your
campaign's cost in 2 ways:
Set budgets (the
maximum total amount you want to spend per day).
Set bids (the
maximum amount you want to pay for each click or every 1,000 impressions).
There are 2
bidding options:
Pay-per-click
(CPC): You specify the maximum amount you're willing to pay per click (Example:
$3.00 per click) and set a daily budget to identify the most that you're
willing to spend each day.
Cost per
impressions (CPM): You specify a set cost for each 1,000 times your ad is
shown, no matter how many clicks you receive. This is a good option if you care
more about the number of times your ad is shown than the number of clicks.
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