Friday, 1 July 2016

How to Manage Facebook Business Page

From creating our Facebook Business page to posting several hundred times over the past few years. Check out Facebook marketing tips and the best way to create & manage our Facebook page here at Buffer. I’d love to share with you how the process has worked so far from start until now!

Home Page:  Post Photos, videos, posts, events and offers

About Us: Information Should be complete

Photos: Add photos, like and comment on photos

Likes: how many people are talking about this page, how many likes and new likes on page.

Notification: You will get notifications from current likes, comments on particular post or that page.

Insights:  Likes: how many likes for page, organic likes, paid likes, unlikes

Insights:  Reach: how many organic and paid reach, how reactions perform like from comments, likes and shares. how many people hide, unlike, report or spam posts

Insights: Page Views: how many people view page according to section(age, gender, location or device), also from which sources reach posts

Insights: Posts: when post publishes, days, time or if you want to boost your post then it shows an option

Insights: events: arrange events and offers from company, you can schedule them

Insights: People: people who liked your post and how many people reached to your post or from which location they are reaching to you

Publishing Tools: Posts: you can check your published posts, schedule posts, draft posts, and expiry posts
also videos.

Publishing Tools: Lead Adverts Forms: You can directly download sheet and check how many leads you will get.

Create advert and you will choose your objective, based on objective you will move to continue to check budget, schedule, audience, and locations. and by making payments you will get leads details.

Hope you find these tips helpful as you look for new ways to invigorate your Facebook presence!

Thursday, 30 June 2016

How to start with LinkedIn Ads

Start with LinkedIn Ads:

1. Login in LinkedIn ads account
2. Choose goals(Make LinkedIn connections and increase target leads)
3. Select Account Name and currency
4. Need to mention Campaign Name and Language

How Will you create your LinkedIn ad:

1. By choosing Page on LinkedIn or by entering website name.
2. Make Title and Description for your ad.
3. Choose one Photograph for your ad
Add these information in your ad and you can also check preview of ads. You can also select ad in square shape, tall, Horizontal and Long. By saving this option, you will continue to next. If you want to edit your ad, you have an option to edit your ad and here you will get another option to create another ad. By choosing next option, you will move to other page.

4. Choose target Audience, which is main in LinkedIn ads.
5. Select Location, you can add state, city, town, country here.
6. Select Specific industry, company size, members, job title and job function and many other.
You can select all the options or one or two options, depends on you. How will you and how many options you will select.

How Will you target right audience

1. keep your target audience between 60000 and 600000 members.
2. For sponsored content, have an audience above 300000+ members
3. select no more than 20 targeting criteria to zero on your audience members.


How much will you spend on your ad?

1. Select Bid type
2. Bid (minimum bid is 100 and LinkedIn also give suggested bid)
3. What is your daily budget, Select daily budget?
4. Start date and end date of ad (how many days will you run this ad)
5. By Selecting next option you will move to payment page.

If you will have any coupon code, you can also apply for the same. After selecting payment page, your process will take 15-20 min and your ad will be ready.

You control your campaign's cost in 2 ways:

Set budgets (the maximum total amount you want to spend per day).
Set bids (the maximum amount you want to pay for each click or every 1,000 impressions).

There are 2 bidding options:

Pay-per-click (CPC): You specify the maximum amount you're willing to pay per click (Example: $3.00 per click) and set a daily budget to identify the most that you're willing to spend each day.

Cost per impressions (CPM): You specify a set cost for each 1,000 times your ad is shown, no matter how many clicks you receive. This is a good option if you care more about the number of times your ad is shown than the number of clicks.

Tuesday, 21 June 2016

Instagram is an Online Market | A Great Platform in Social Media

Instagram is an online mobile photo-sharing, video-sharing service that enables its users to take pictures and videos, and share them publicly or privately. They can also be shared through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr.

How to Use: It is in the form of app used by mobile users or even in PCs also. Here are steps mentioned for using this app.

Instagram App
Instagram App

1. Download the Instagram app from play store

Go to the app store on your device, click on the search button, and type in "Instagram". Scroll until you find the app, select it, and click ‘Install’.

2. Create an account in Instagram or connect with Facebook

Click the “Sign up” button at the bottom of your screen and enter your email, username, password, phone number (optional), and upload a photo (optional) to create your account. You can choose to add a bit of personal information in the “about” section as well, including a personal website.

3. Find and Follow friends

You can now import contacts and find friends from your contact list, Facebook account, Twitter account, or simply search for names and usernames. Following people allows you to see their posts in your news feed, and similar to Twitter, you can follow anyone including people you don’t know personally if you choose. Click “Next” when you are finished.

4. View your own profile

To see an archive of your uploaded photos as well as a complete list of who you’re following and who your followers are, you can visit your profile tab on the far right side.

5. Photos to Instagram

Clicking the “Share” tab will allow you to snap photos or select photos from your device’s photo albums.This is the large camera-shaped tab in the center at the bottom of the screen.

6. Video to Instagram

Clicking the Share tab and option allows you to add videos. This is the large camera-shaped tab in the center at the bottom of the screen.

Instagram is basically a social network application that allows you to upload, edit, and caption your own photos and videos. This simple guide shows you how to manage your account, take pictures and use Instagram.

Monday, 20 June 2016

Benefits in Online Reputation Management (ORM)

Online reputation management is about improving or restoring your brand’s image. This is by countering, weakening or eliminating the negative things found in the internet (either it is Google, Bing or any search engine) – defeating it with more positive material to improving your credibility and customers trust in you and your business.

Basically online reputation management is very important and beneficial to your business. Potential customers change purchase decisions when they see negative reviews, negative blog posts and comments which can spread in various channels such as in search engine result pages and social media also. It totally affects your brand and your business.

Social Media

So we need to get connected with social media and other discussion sites that are being indexed by search engine. Connection is not a big thing, but to maintain this connection between customers, clients are necessary. And it covers in Online Reputation Management and its importance.

Saturday, 18 June 2016

Eight Famous Facebook Games

Facebook games showed a lot of popularity over the last year. As Facebook adds more games to the menu and great entertainment you might wonder what games are the best and most fun to play. We all know what Facebook is and one of the reasons that make it such a blast today is due to its addictive mini games. Facebook has a good web-based platform, powerful APIs and a complete documentation that convenient the developers in building personalize applications.

Facebook Users


Farmville, which is made by Zynga currently has about 73.8 million users a month and is growing steadily upward.

Birthday cards

Birthday cards take the place of the most popular game of 2010. Birthday cards are made by RockYou and hve about 32 million users a month.

Restaurant City

For restaurant city, you will have to decorate a restaurant and then run it. You will have to satisfy the customers who walk in to the restaurant and leave satisfied.

Mafia Wars

Mafia Wars is about 24 million active users a month. The goal of the game Mafia Wars is to grow your mafia family. This can be done by inviting Facebook friends to join you in Mafia Wars.


Petville has about 17 million active users per month. This game is another love for adorable.

Bejeweled Blitz

It is a regular puzzle game on Facebook developed by Pop Cap and anybody can play this on his home PC.

Farm Town

Here the player acquires experience points while harvesting the field. These points will help him to unlock things he wants to purchase including seeds and animals.

Bubble Island

This exciting puzzle game is based on a very popular arcade model which has been modified for social gaming purpose. Here a user shoots bubble-cannon which explode bubbles of similar colors to step forward through various stages.